Tag Archives: speech

What Roger Goodell and the NFL SHOULD Have Said

Oh, Roger.

Skipping over the fact that your entire reading of the NFL’s carefully crafted script was wooden and lacking any sincerity, I can’t believe that that was the output of an ostensibly top-notch PR and Communications staff.

It was a disappointing exercise in corporate CYA standard operating procedure – say that you screwed up (without actually taking any punishment), throw some money at an organization that combats the problems you exacerbated, and finish off with a cliche-fest of buzzwords about how nothing is off the table, you will use all available resources, you will get this right, these colors don’t run, shifting the paradigm, outside the box, blah blah blah.

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