Tag Archives: charity

Learning to Love the Ice Bucket

So, have you done it yet?

Have you accepted someone’s challenge, propped up your camera, and dumped ice water over your head?

I haven’t, and I won’t.  The whole thing feels a bit too much like slacktivism, and I’m already on record about being wary of anything that claims to “raise awareness.”  Too often, the true goal of such things is to raise your friends’ awareness of your altruism; maybe, by chance, some enlightenment comes along for a ride from time to time.

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Komen : Raising Awareness of Hollow Gestures

A while back, I was sitting outside at a café, enjoying dinner with some friends, and a loosely organized parade of people sporting a cornucopia of pink items came walking by.  Some wore pink shirts, some pink headbands; even a few pink tutus were present.

By and large, they were laughing, jovial, and noisy.  Seemingly unprompted “woooo!” bursts sprang erratically from the crowd.  One block ahead, the procession would turn left and head to their final destination somewhere else in town.  What I presumed, and later confirmed, is they were taking part in an event sponsored by Susan G. Komen for the Cure.

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