In an age of ubiquitous social media, we now have a conduit for trumpeting what great things we have done in a way that is, ostensibly, much less obtrusive than trying to bring it up in person. Online, some have discovered, they can create a new identity or exaggerate select parts of their identity they want you to admire.
Ironically, though, people that embody goodness and kindness more than others were always unlikely to mention it – if they in fact were even cognizant of their kindness in the first place. It would often come so naturally, they indeed seemed unaware of it.
For me, unfortunately, it took tragedy to realize I had one of these people in my life all along.